Our Team.

Meet Our Leadership

At Pink Path Foundation, our leadership is rooted in lived experience, compassion, and a deep commitment to making a difference. Led by a breast cancer survivor and patient navigator, our team brings together individuals with personal, medical, and nonprofit expertise — all united by a shared mission to walk alongside patients, families, and survivors from diagnosis through healing.

We are passionate advocates, strategic thinkers, and empathetic leaders — working every day to build a foundation of hope, strength, and community.

Julie Greenberg

Founder & Executive Director
Breast Cancer Survivor | Advocate

Julie Greenberg is the Founder and Executive Director of the Pink Path Foundation, a  nonprofit organization dedicated to supporting breast cancer patients, survivors, and their families from the time of diagnosis through survivorship. A breast cancer survivor herself, Julie brings both personal experience and professional expertise to her leadership, having also served as a passionate advocate for women’s health.

Julie’s journey with breast cancer began at the age of 34, when she was diagnosed while raising a young child. Her battle followed a deeply personal history — her mother had also faced breast cancer when Julie was just 21. These experiences shaped Julie’s unwavering commitment to ensuring that others never have to face the emotional and practical challenges of a diagnosis alone.

Under her leadership, Pink Path Foundation has developed impactful programs including curated care packages for patients, support kits for children of patients, fertility and mental health resource navigation, and community-building events that promote healing and empowerment.

Julie’s work continues to inspire those around her, and her vision is grounded in compassion, resilience, and the belief that every person deserves support, dignity, and hope throughout their cancer journey.

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Lisbeth Sestina

Vice President & Board Officer
Mammographer | Certified Patient Navigator | Women’s Health Advocate

Lisbeth Sestina brings over 40 years of experience in the healthcare industry to her role as Vice President and Board Officer of Pink Path Foundation. A dedicated mammographer and certified patient navigator, Lisbeth has spent her career supporting women through the critical stages of breast health — from early detection to diagnosis and beyond.

Throughout her decades of service, Lisbeth has combined technical expertise with deep compassion, guiding countless patients through one of the most vulnerable times of their lives. Her commitment to breast cancer education, early intervention, and patient-centered care has made her a trusted advocate within the medical community and among the many families she has helped.

At Pink Path Foundation, Lisbeth plays a vital leadership role in program development, patient outreach, and resource coordination. Her clinical background and heartfelt approach help ensure that every initiative is rooted in empathy, understanding, and proven care practices.

Lisbeth’s lifelong dedication to women’s health continues to inspire the Foundation’s mission — to walk alongside every individual impacted by breast cancer with knowledge, strength, and unwavering support.

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Executive Team

Brian Greenberg
Chief Technology Officer (CTO)
Brian Greenberg brings extensive business and technology expertise to his role as Chief Technology Officer of Pink Path Foundation. A successful entrepreneur with years of experience in web development and digital strategy, Brian plays a key role in building the Foundation’s online presence and operational infrastructure. As the husband of founder Julie Greenberg, his personal connection to the mission drives his commitment to ensuring patients and families can easily access the resources and support they need.
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Lindsay Kovner
Program and Outreach Director
Lindsay Kovner serves as the Program and Outreach Coordinator for Pink Path Foundation, where she plays a vital role in building relationships, expanding community partnerships, and ensuring meaningful support reaches patients, families, and survivors. A longtime friend of founder Julie Greenberg, Lindsay has been closely connected to the mission since its inception and brings heartfelt dedication to every aspect of her work. With a background in community engagement and a passion for helping others, Lindsay oversees the development and delivery of Pink Path’s signature programs — from curated support bundles to survivor events and outreach initiatives. Her warm, approachable nature makes her a trusted point of contact for those seeking resources, connection, or ways to get involved. Lindsay’s commitment to making a tangible impact on the lives of those affected by breast cancer reflects the very heart of the Pink Path Foundation: support, compassion, and community.
Amy Purvis
Secretary
Amy Purvis serves as Secretary of the Pink Path Foundation, bringing both personal passion and professional experience to the organization. As the sister of founder Julie Greenberg, Amy has been a steadfast supporter throughout Julie’s breast cancer journey and a lifelong advocate for patients and survivors. Her dedication to service and advocacy is deeply rooted in family, compassion, and a shared mission to make a difference in the lives of those affected by breast cancer. Amy brings valuable experience to the board, having previously served in the role of Secretary for another nonprofit organization. Her strong organizational skills, attention to detail, and commitment to effective communication help keep the Foundation running smoothly and transparently. Through her leadership and advocacy, Amy helps ensure that every patient, survivor, and family member feels seen, supported, and empowered along their breast cancer journey.
TBD
Treasurer
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